Here is a quick explanation of on-page SEO from White Lane Creative.
On-page SEO refers to the act of optimizing a website through on-page optimization processes. These processes are usually performed to achieve a specific ranking on search engine results pages (SERPs).
Search engine optimization or SEO as it is also known is one of the most effective methods of getting a high search engine ranking for a particular website on the Internet. SEO is also a very efficient method of driving free on-page traffic. If SEO is effectively applied on any website, the chances of the site ranking in the top results or on top of search engine results pages will be increased dramatically.
What is the aim on page seo
On-page SEO aims at improving the quantity and quality of site visitors to a site or a particular web page from Search Engine Results Pages (SERPS). SEO targets unpaid visitors rather than paying visitors or direct traffic. Search engines offer two types of ranking systems as part of their algorithm;
- the on-page ranking;
- the off-page ranking system.
An on-page SEO process involves the following components:
- the use of specific keywords in the on-page text;
Keywords must be chosen well because they are the determining factor for high SERP ranking. The selected keywords must meet the criteria of on-page SEO requirements. These requirements include the use of specific keywords in the titles of meta-tags, in the contents of headers and in the contents of the various structural elements.
The on-page SEO process also includes the things like:
- URL handling;
- HTML coding;
- meta tags;
- title tags;
- page speed.
All these processes together are referred to as ‘on-site SEO’. ‘On-page, on-site SEO is a major component of on-page SEO services.
On-page SEO is a part of search engines’ marketing strategy which aims at increasing the visibility of the website in SERPs by various means. The main means of on-page SEO include the use of metadata, keywords, and the title tag. It also includes link-building techniques.
What is on-page SEO meta tags
Metadata is the description of a specific web page. The meta description is highly structured data that describes in simple terms the contents of the web page. It often consists of a single HTML code. Meta descriptions are very important to on-page seo services and are the first thing noticed by search engines on the SERPs. Metadata is used by the Google spider and the other major search engines to analyze the nature of the pages.
The importance of meta tags can be determined from the fact that a meta description alone may not improve the ranking of the website. Some web developers use meta tags to put a strong emphasis on a particular keyword or to provide a hint at what the page is about. But the relevance of meta description on SERPs is minimal. In fact, when a web developer uses the on-page search results for analyzing the effectiveness of on-page seo strategies, the value of meta description is almost nil. So we can conclude that meta description is just a distraction, which is not effective for search engines marketing strategy on the web pages.
Keywords as a part of on-page-seo
Another common on-page SEO technique is the use of high-quality keywords and a high keyword density. Keywords are essential for the success of any SEM campaign and must be chosen with care. A good choice of keywords is necessary for generating targeted organic traffic. Search engine optimization experts recommend using the phrase “search word phrase” (SOW) for selecting the right keywords. “Organic traffic” is another popular term that means targeted, natural, non-paid search traffic, which is more likely to convert into organic traffic.
High keyword density on a web page creates a natural, easy-to-pronounce signal in the search engine’s crawlers. Web developers often try to hard-sell their clients by using high keyword density on the site. A high density increases the chances of the keyword being searched. The relevancy of the keyword on a page also determines the SERP ranking. A well-optimized web page can achieve a position as high as the first page on Google SERPs within weeks of its submission.
On-page SEO consists of the content on a webpage. It is the most important factor in determining the SERPs rankings. An on-page SEO strategy should include a clear understanding of search engine algorithms. It should also incorporate techniques for achieving maximum results from each individual element of the page, including title tags, meta descriptions, headings, anchor text, images, and other web-based elements.
The major advantages of internal linking are that internal links provide direct access to the most relevant pages of a website. Internal linking has become an extremely important tool for increasing the visibility of a site on Google. However, to be able to benefit from this benefit you need to have the right linking strategy. A well-optimized link-building campaign consists of proper on-page SEO techniques, a steady flow of inbound links from quality sources, a carefully monitored amount of inbound links from external sources, and regular updating of internal links.
As you see, on-page SEO is crucial to the success of a website and should be given the time and attention it needs. Quick summary of its advantages from White Lane Creative.
First, on-page SEO can dramatically increase a site’s search engine rankings. Second, on-page optimization can be done in a number of different ways. Third, on-page SEO can also be performed by the site owner or the designer of the website.