Did you catch the recent slew of digital content trends surrounding social media, YouTube, and blogging? If not, it’s high time you did!
While content marketing is certainly important, content marketing trends are now more about digital content than ever before. As more marketers are getting serious about YouTube and Twitter, here are a few digital content trends to watch out for this coming year:
Content marketing trends: social media communities
The biggest content marketing trends to watch for in 2021 is a no-brainer. With the massive rise of Slack groups across the social platform and the rising interest in social media throughout tech, building cohesive communities has always been a major push for many marketing departments during the holiday season. However, what if you didn’t have your own team?
What if you needed content marketers to promote your content? Well, you’re going to see even more content marketers popping up this calendar year with new ways to bring communities together. Here are some of the content marketing trends to watch for in the next year.
Digital content trends: webinars
The first of the content marketing trends to watch out for in the next year is webinars. This can be a great way to get your brand in front of your target audience, but what if you don’t have the budget to host one? No problem! Digital Webinars can be hosted by going completely online or using web conferencing.
Content trends: marketing automation
Next up in content marketing trends, is the integration of content-driven automation and social media marketing. Content marketers have long been known for great webinars, but what if you could take that presentation and automate it right to your squeeze pages, landing pages, and other landing pages that you own or manage? You could use tools like Google Docs to create, name, and save spreadsheets on your website that allow you to easily create, host, and password-protect webinars for your team. If you have access to the internet and the latest content-driven tools like SharePoint, you can set up a program where your employees can capture their favorite webinar so that they can watch it on their desktop when they get home or wherever they happen to be at the time.
Another interesting content marketing trend for the next year will be creating content that is “sticky.” This means that when your content makes the rounds on the web, other publishers will want to pick them up in order to syndicate the content. The easiest way to do this is to make an eBook that’s content-rich but not content-driving. This is similar to how magazines are published: they have articles, content, and advertising spread throughout the entire magazine. But instead of putting the advertising in the middle of each article, what’s the best way to make sure that the content is at the beginning and the advertising somewhere in the middle?
One content-marketing trend that we’ve already witnessed with webinars is that the host company will host the webinar for free, then charge attendees an amount for any extra products or services. This has the potential to drive serious volumes of traffic to your website, especially if you’re leveraging the power of live video marketing. We’re already seeing some incredible success with live video streaming to YouTube, so it’s easy to imagine that the same will happen with live webinars. The question is, how will you leverage this new influx of traffic to help you grow your business?
The answer to that question is simple: you’ll start submitting webinars to YouTube and other content-driven websites in your niche, and you’ll start creating great content to distribute across the internet. You’ll also start offering bonuses for buying memberships to your list. This will bring in a whole new pool of prospects, as people who get the bonus will be highly interested in learning more about how great you are, and will tell their friends about you. All of these will lead to more sales, and more customers, who will convert into loyal customers in the future, thanks to your content marketing success.
So White Lane Creative advises to pay attention to the following trends in marketing:
- Creating quality content;
- Marketing Automation.