Content distribution is the act of marketing and publishing your content on the web. To assist ensure you reach your target audience, successful content distribution will typically involve multiple marketing campaigns and media formats through which you reach a broad audience.
Most importantly, content distribution allows you to earn more than simply from your published content. Earned channel revenues include fees for your own work and those of third parties who are paid to publish your content on your behalf.
Distribution of content: promotion
When you publish content on the web, you are able to reach many audiences by using several different promotional strategies. Some popular methods include search engine optimization (SEO), social media platforms such as Twitter and Facebook, blogs, and RSS feeds.
The content distribution also includes offline promotional strategies such as:
- book publishers;
- radio stations;
- television stations;
- news websites.
While online distribution is easily scalable and can be initiated at minimal cost, content distribution requires in-depth planning and strategic alliances to maximize its impact. Below are five of the most important content distribution channels.
Owned channels consist of any web content published by an individual or organization, which is managed by another commercial entity. Examples include news websites owned by large news organizations. Major news networks and news websites often own and manage their own channels, in order to gain unique exposure in prime-time programming and to promote stories and current events directly to their audience. Owned channels provide excellent opportunities to advertise and monetize your content.
Paid channels are designed for individuals or organizations to distribute their content for advertising on a pay-per-click basis, through a website, newsletter, blog posts, or via an RSS feed. Major search engines such as Google and Yahoo use programs such as AdSense to generate revenue from these advertisements. The key advantage of paid content distribution channels is that they reach a targeted audience interested in your products and services. The disadvantages are that you must have a large and willing audience, to begin with and that the audience’s interest can quickly fade if the ads are not interesting enough.
Newsletter as a way to reach your audience
Email newsletter distribution can reach thousands of recipients within hours and is very effective when promoting a brand. Many email content distribution channels include customizable opt-in lists which allow advertisers to target their list based on characteristics such as age, gender, or interests such as pets, technology, food, or hobbies. Email newsletters can also be sent directly to customers, or prospects, as well as to business or corporate clients. Depending on the quality of your email newsletter, you may also find it makes good business sense to charge a fee to make it available to your audience.
A word about SEO
Search engine optimization, or SEO, involves creating high-quality content that will draw a lot of attention to your website or blog. Search engine optimization can be a challenge, and it can take months before you see results. Fortunately, there are several affordable SEO tools such as Google’s Keyword Research Tool and Microsoft’s Analytics, which allow you to test your advertising strategy. One downside to using search engine optimization tools, such as Google’s Keyword Research Tool or Microsoft’s Analytics, is that they only track your traffic to your site, and do not provide data about the visitors who found your content and referred others.
A second useful tip is to add comments to blog posts and other web content that you create. If you include links to your pages in these comments, you can increase the odds that people looking for your content will click on them, increasing your chances of earning more money from them. This is a useful tip for both article distribution and blog post distribution. By commenting on blogs, articles, and other content that you’ve submitted, you can build trust and rapport with your target audience. When people feel that they can trust you and your content, you can generally depend on their buying behavior.
Owned channels, such as YouTube, offer two main types of content distribution: owned and free. Owned channels are managed by the channel owners themselves. They may have their own editorial team and may have a particular aesthetic for each video or podcast, so they may choose topics and soundtracks that appeal to their audience. On the other hand, most content distribution channels are operated by third-party companies that have entered into contracts with video and/or podcast hosts. These channels may be less well-known and have a smaller audience than owned channels, but they are still available and serve an important purpose.
Content distribution summary
It doesn’t matter if the content is well-written or entertaining, it’s content that you can’t find unless you know where to look. Content Distribution has become increasingly more imperative to the success of your content. It’s important for content creators and marketers alike to take advantage of all three channels: Owned, Earned, and Paid. Read on for a breakdown of what each channel offers so you can decide which one best suits your needs!
Content creators can distribute content on Owned channels by encouraging readers to share content with their own social networks. Facebook, Twitter, Instagram, and Pinterest are all examples of this type of distribution channel. Content that is distributed via owned channels doesn’t cost anything but it does require the content creator’s time and effort to encourage sharing among friends or followers. Earned Channels
Earned channels for content distribution
Earned media refers to content promotion through traditional press release routes like online newsrooms offered by companies such as PR Newswire. This form of content distribution gives marketers an opportunity for serious exposure due to the fact that journalists interested in covering your story will need access (via email) before they can publish any articles about you. Paid Channels
Paid Content Distribution
This is when you purchase material distribution expressly. A variety of payment methods may be used, but the most common is a cost-per-click (CPC) model in which the content owner pays a set fee each time someone clicks on to read more of it.