A personal brand is your image and reputation as seen by others. It’s how you want to be perceived and it’s the first thing people notice about you before they even know who you are.
Every brand has a lifespan. All brands will eventually fall out of relevance and need to get tips for rebranding in order for them to become once again interesting. This might be as simple as changing your mission, vision, and tone or as involved as designing an entirely new appearance and feel. Every 7-10 years, a full rebranding is required on average. If you’re nearing the end of your company’s current existence, it’s time to shake things up!