Time for rebranding your business

Shake Things Up: How to Give Your Brand a New Lease on Life

Every brand has a lifespan. All brands will eventually fall out of relevance and need to get tips for rebranding in order for them to become once again interesting. This might be as simple as changing your mission, vision, and tone or as involved as designing an entirely new appearance and feel. Every 7-10 years, a full rebranding is required on average. If you’re nearing the end of your company’s current existence, it’s time to shake things up!

Read More
The Big Deal With On-Page SEO

What’s the Big Deal With On-Page SEO?

Here is a quick explanation of on-page SEO from White Lane Creative.

On-page SEO refers to the act of optimizing a website through on-page optimization processes. These processes are usually performed to achieve a specific ranking on search engine results pages (SERPs).

Read More
The social web - Using a Media Strategy Template.

Using a Media Strategy Template

A media strategy template is a short description of what you intend to do and expect to accomplish on social media. It helps you tell if you’re succeeding or not and guides all your future actions. Having a clear strategy in place will help you focus on the areas in which you need improvement. These plans should be updated on a regular basis because as you gain more experience you will find new avenues to explore. The more specific your strategy is, the better it will be at aiding you in achieving your goals

Read More